|8:30 – 9:00AM|
|9:00 - 10:00AM||
|10:00 – 10:20AM||Break|
|10:20 – 11:15AM|
|11:15 - 11:30AM
|11:30 – Noon|
|Noon – 12:30PM||
|12:30 – 1:15PM||Lunch
|1:15 – 1:35PM||
|1:45 - 2:45 PM||
Check the room number on your name tag.Delivering a positive message about agriculture, in general, and about your commodities, specifically, without denigrating others while providing useful information, will be discussed and practiced.
Engaging your audience with clear and concise messages is a knack that some have conquered. Learn how to provide information about your products’ qualities while using colorful wording and best practices to keep customers returning to your site.
Evaluating effectiveness is crucial for success. What tools are suggested for measuring the value of various sites for your businesses?
Niche marketing has a valued place in California agriculture. What makes pinpointing a specific audience cost effective? How do you say the right things and meet the needs of the audience?
Providing useful information for policy makers is a key to their understanding of the unique role that agriculture plays in California and the nation. It can impact development of regulations and often garner urban cooperation on specific issues.
Just getting started with use of social media? Do you want to understand which buttons to push and learn how to effectively use the new media language to promote agriculture in general and your products? This is the place for you.
Share Your Story: KnowACAliforniaFarmer.com. Get your message up quickly. This session leader can show you how.
Using visual media. A picture surely can be worth a thousand words! Why are some pictures extremely engaging and others not? How do you choose the ones that have a complete message?
Writing an initial story. Do you want to write the story of your farm and just cannot get started? We have the tools to help you brand your story and complete it by the end of the session.
Working with multiple commodities. You may have too many stories to tell about your products. How do you blend these stories into a unique and captivating narrative?
|2:45 – 3:00PM||Break|
|3:00 - 3:50 PM||
Telling Our Stories Breakout Session 2
Check the room number on your name tag.
|4:00 – 4:30PM||
|4:30 – 5:30PM||Reception - SPONSORED BY: Western Pacific Chapter / National Agri-Marketing Association
UC Davis Memorial Union - Griffin Lounge 1st floor