JOIN US to explore ways to communicate by established and new networks that enhance

• overall understanding of California agriculture and
• marketing of your agricultural products.

As the wave of new media builds, the agricultural community is changing the way it communicates — taking advantage of tools such as Facebook, Twitter, wikis, podcasts, YouTube and others — to communicate with a variety of audiences.

JOIN US at this exciting workshop that will include speakers from industry who are effectively using social media.  They will

• discuss the possibilities and challenges of different types of new media,
• provide examples of successful efforts,
• delve into new terminology and
• introduce a primer on how to begin using social media. 

Afternoon breakout sessions will feature speakers who will

• help participants learn how to tell their stories,
• develop concise messages,
• expand their vision of ways that technology can be used to market agriculture and its products and

Additionally, the workshop will serve as a forum for participants to plan future workshops tailored to meet the needs of their various professional associations or commodity groups.