Presented by

California Agricultural Leadership Foundation College of Agricultural & Environmental Sciences UC Davis Animal Science
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New Media: Making Marketing Personal

Photo credit: AP Images.

join us!


JOIN US to explore ways to communicate by established and new networks that enhance

  • overall understanding of California agriculture and
  • marketing of your agricultural products.

As the wave of new media builds, the agricultural community is changing the way it communicates — taking advantage of tools such as Facebook, Twitter, wikis, podcasts, YouTube and others — to communicate with a variety of audiences.

JOIN US at this exciting workshop that will include speakers from industry who are effectively using social media.  They will

  • discuss the possibilities and challenges of different types of new media,
  • provide examples of successful efforts,
  • delve into new terminology and
  • introduce a primer on how to begin using social media. 

Afternoon breakout sessions will feature speakers who will

  • help participants learn how to tell their stories,
  • develop concise messages,
  • expand their vision of ways that technology can be used to market agriculture and its products and

Additionally, the workshop will serve as a forum for participants to plan future workshops tailored to meet the needs of their various professional associations or commodity groups.

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Stay informed!

The workshop has already past. Check out this video on
how UC helps farmers grow social networking:

Fill out this form to stay informed about our future workshops!

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